119: Avoid Rage Giving in a Campaign
"...Hatred of evil should constrain you to right, not fear. When her anger is kindled by injustice, goodness changes her form...." This week, I’m reading from the Moral Sayings of Publius Syrus, a Roman Slave, written during the 1st century BC. Reflection question: If you are experiencing a funding obstacle, how are you creating a positive message for your potential campaign donors? Reflection on quote: During times of uncertainty, there are two opposite errors in our campaign messaging that we can fall into. We start blaming others and encourage rage giving to our capital campaign. Or, we create desperate pleas for emergency giving with the implicit threat that project will fail with the donations. This week, I will be reflecting on weaknesses with rage giving and, next week, with emergency giving. So, let’s reflect on rage giving. My favorite cartoon is Calvin and Hobbes. On July 7, 1995, the cartoonist Bill Watterson published a particularly apt description of a trend in fundraising. While I encourage you to view the cartoon and I have placed the link in the show notes, let me read the captions. Calvin states, “I’m writing a fund-raising letter. The secret to getting donations is to depict everyone who…
