Living Authentic
The blur between a fund development professional's work and personal life has increased with the rise of social media. A Facebook post or Twitter tweet meant for friends or as a personal view can have a greater impact than just a Letter to the Editor because the potential viral nature. Accepting or declining a Friend request of a donor to the nonprofit you serve is fraught with decisions on how to be authentic in the online and the off-line relationship with that donor.
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February 17, 2020