"Urgency triggers a distinctive neurobiological state. In fundraising terms, this means an urgent appeal can literally put a donors brain in “alert mode” prioritizing rapid action over careful deliberation." I am reading from Neurogiving. The Science of Donor Decision-Making by Cherian Koshy, published in 2025. Reflection question: How will you maintain a sense of urgent and hopeful intentionality while being strategic during a sudden crisis? Reflection on quote: This is the last installment in exploring how generosity is deeply embedded into what it means to be human and how that impacts capital campaigns, using insights from a book recently released by my friend and colleague Cherian Koshy.  This series has only looked at a handful of insights from this book; you can purchase his book using the link in the show notes.  This week, we are looking at emergencies as it relates to capital campaigns because during capital campaigns in small towns there will be at least one crisis. Next week, we will look at abundance. When the capital campaign hits a sudden crisis—maybe the Executive Director or Campaign Chair steps down mid-campaign, or construction costs jump significantly, or a major pledge falls through—our instinct might be to send out a panicked…

"Volunteering can satisfy psychological needs: the need to belong to a community, to see one’s values an action or to develop skills and purpose." I am reading from Neurogiving. The Science of Donor Decision-Making by Cherian Koshy, published in 2025. Reflection question: How are you showing gratitude to your campaign volunteers? Reflection on quote: We are exploring how generosity is deeply embedded into what it means to be human and how that impacts capital campaigns, using insights from a book recently released by my friend and colleague Cherian Koshy. This week, we are looking at volunteering as it relates to capital campaigns. When I am discussing with the Executive Director the number of campaign volunteers that will be needed for a capital campaign, I often hear two concerns.  How can we ask someone to give so much of their time, often months and even years to the campaign?  And, secondly, how can ask them to donate financially as well?   As Cherian points out, we can ask because it’s inherent to being human.  We desire social connection and meaningful work that shows progress.  Joining a campaign committee or being the campaign chair provides immediate social connections and meaning.  Further, as the committee…

"...Donors don’t just invest their money, they invest their trust. Admitting uncertainty or limitations can actually boost credibility...."  I am reading from Neurogiving. The Science of Donor Decision-Making by Cherian Koshy, published in 2025. Reflection question: How are you consistently updating donors, even when the capital campaign or construction is facing challenges? Reflection on quote: We are continuing exploring how generosity is deeply embedded into what it means to be human and how that impacts capital campaigns, using insights from a book recently released by my friend and colleague Cherian Koshy.  This week, we are looking at donor trust as it relates to capital campaigns. One challenge during capital campaigns is maintaining and growing trust after the donor give a pledge or donation.  From the time the donor gives to capital campaign, it can be months and sometimes years before the construction actually starts or the building project is completed. It’s easy to fall into the trap of waiting to give an update.  However, admitting uncertainty or limitation boosts credibility. This is especially essential in small towns where a vacuum of information can be filled with false speculation about the viability of the building project. We build, maintain, and grow trust by…

"...If a donor donates regularly – even small amounts –they gather evidence from their own behavior that “I am a generous person.” Once someone embraces a donor identity, they naturally want to act consistently with it..." I am reading from Neurogiving. The Science of Donor Decision-Making by Cherian Koshy, published in 2025. Reflection questions: When you are talking with long-term donors, are you entering into conversations of curiosity to find out why they give? Are you aligning your capital campaign ask with the donor’s stated identity and motivation for giving? Reflection on quote: We are continuing exploring how generosity is deeply embedded into what it means to be human and how that impacts capital campaigns, using insights from a book recently released by my friend and colleague Cherian Koshy.  This week, we are looking at donor identity as it relates to capital campaigns.  As we prepare for a capital campaign, one of the necessary reports that we pull from our donor database is a list of long-term givers and some of these long-term donors are donors who are able to give more significantly during the quiet phase of the campaign. As we schedule times to meet with these donors, it’s important to…