"…On the psychological level, precommitment could induce a preference for avoiding inconsistency, leading people to act in line with their past or committed behaviour. Our study provides behavioural and neural evidence that supports the link between generosity and happiness…"
This week, I’m reading quotes from A neural link between generosity and happiness by S. Q. Park and several researchers, published in 2017 in Nature Communications.
Reflection questions:
- How do we perceive donors who insist on a public pledge?
- Do we perceive these donors as acting out of ego or, as this research shows, acting a way that increases happiness and consistency?
To read this research: A neural link between generosity and happiness
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution.
To explore fundraising coaching deeper and to schedule an exploratory session, visit ServingNonprofits.com.
Music credit: Woeisuhmebop