81: Planting Generosity for Others
"...Therefore one should not cease from planting. Rather, just as he found, one should still continue to plant even though he is old..." This week, I’m a story from Midrash Tanchuma Kedoshim 8:1, written sometime between 500 to 800 AD and published in 1885. Reflection question: How will you plant seeds for fund development programs, like legacy giving, that take longer to see the benefits? Reflection on quote: Recently, I have been assisting my clients with starting legacy programs; that is, encouraging long-term donors to give through their will and bequest. Some of these organizations have donor bases of older donors who have already started to think about giving a gift upon their death. Other organizations don’t have many older donors. So a question might come up, why waste precious time now to create a program without an immediate impact? Yes, starting a legacy program may seem like a long-term endeavor with uncertain immediate rewards. However, the wisdom from this story underscores that we must begin planting the seeds of a legacy program now. By encouraging donors to consider legacy gifts, we are creating a sustainable future for ourselves. While the benefits may not be realized for years, the impact can be…