Making the Decision for the Donor
Have you heard the statement, "This is not the time to fundraise?" It's time to unravel that statement.
Have you heard the statement, "This is not the time to fundraise?" It's time to unravel that statement.
During this season of COVID-19, are you and your donors becoming infected by psychic poverty? There is a vaccine for psychic poverty.
The blur between a fund development professional's work and personal life has increased with the rise of social media. A Facebook post or Twitter tweet meant for friends or as a personal view can have a greater impact than just a Letter to the Editor because the potential viral nature. Accepting or declining a Friend request of a donor to the nonprofit you serve is fraught with decisions on how to be authentic in the online and the off-line relationship with that donor.
What happens when we strip the nuances from the cause we serve and simply identify the words and images that best summon the donor's emotions around the cause?
This blog is the start of a multi-part series on shifting attitudes in our society and how we, as fund development professionals, continue to thrive. Recently, I got a quick car wash so that I could use the vacuums to clean up the needles from Christmas decorations. After the car wash, I pulled into the parking space in front of the vacuums. I intentionally hugged the left line so that the car on my right could continue to use "my" parking space to lay out her floor mats. Because, boy, so much dirt collects under those floor mats and I understood her predicament. As I was vacuuming the needles, I left the left passenger car door open, going back and forth. Up pulls a large truck. In spite of several empty parking spaces, the driver demanded that I close my car door so she could park next to me. I gestured to the other empty parking spaces and that I was still vacuuming. The driver parked in the spot, barely avoiding hitting my car, and came up to me, yelling at how stupid I am over and over again. I reminded that her that there were other empty spaces and that I…
Sometimes we make our lives more difficult as fundraisers through unintended consequences of how we train donors to interact with our organization or others.