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The Drafter of Many Appeals ends the article with ... "But the fact is that motives of pure reason to explain voluntary action are usually difficult of discovery, and not in charitable spheres only..."This week I am reading "The Ethics of giving: The Ratio of Generosity to Income" by "a Drafter of Many Appeals" from the Hospital Magazine, published in 1915.Reflection question:When will you take the time to find the humor in our fundraising work through a Google search of humorous videos or cartoons focused on fundraising or, perhaps, have conversation with a colleague about their funniest moments in this profession?This work has entered the public domain.What do you think?To explore fundraising coaching deeper and to schedule an exploratory session, visit ServingNonprofits.com.Music credit: Woeisuhmebop

"...[Generosity] removes a weight, a burden, a nagging fear. It sets one free to appreciate and enjoy what one has, rather than being burdened with the wish that one had more or worry about losing it. This kind of personal transformation shores up the personal security grounded in believing that, whatever the future holds, one will always have enough....."This week, I’m reading a quote from The Paradox of Generosity by Christian Smith and Hilary Davidson. 2014 edition.Reflection questions: How are our words to donors reflecting that shift from scarcity to abundance?How is generosity liberating in our own lives?To purchase this book: The Paradox of Generosity by Christian Smith and Hilary Davidson. Copyright: Oxford University Press 2014. Reproduced with permission of the Licensor through PLSclear.What do you think?To explore fundraising coaching deeper and to schedule an exploratory session, visit ServingNonprofits.com.Music credit: Woeisuhmebop

"...Guilt appeals in the field of persuasion are quite common. However, the effectiveness of these messages is sometimes ambivalent. It is widely acknowledged that guilt leads people to engage into prosocial behaviors, but the effects of guilt can also be counter-productive...."This week, I am reading a quote from Chinese philosopher Lao Tzu and A Theory of Guilt Appeals: A Review Showing the Importance of Investigating Cognitive Processes as Mediators between Emotion and Behavior, by Graton and Mailliez, published in 2019.Reflection question:With what are you watering the messages to donors?To read: A Theory of Guilt Appeals: A Review Showing the Importance of Investigating Cognitive Processes as Mediators between Emotion and BehaviorThis article is an open access article distributed under the terms and conditions of the Creative Commons Attribution.What do you think?To explore fundraising coaching deeper and to schedule an exploratory session, visit ServingNonprofits.com.Music credit: Woeisuhmebop

"...Though they have been going through much trouble and hard times, they have mixed their wonderful joy with their deep poverty, and the result has been an overflow of giving to others..."This week, I’m reading from 2 Corinthians by Saint Paul.Reflection questions:Is there a volunteer or Board member you have deemed too poor to give the opportunity to donate?How can you empower all people - regardless of their economic situation - to give joyfully?This work has entered the public domain.What do you think?To explore fundraising coaching deeper and to schedule an exploratory session, visit ServingNonprofits.com.Music credit: Woeisuhmebop