"... In light of the science, inviting someone to give is really inviting them to tap into these biologically rooted joys of generosity..." I am reading from Neurogiving. The Science of Donor Decision-Making by Cherian Koshy, published in 2025. Reflection questions: What stories are you telling that lead into the tours of the construction or the displays of the architectural renderings? Are you fully embracing the concept of generosity as a deeply rooted biological need for being human? Reflections on the quote: Over the next few weeks, we will be exploring how generosity is deeply embedded into what it means to be human and how that impacts capital campaigns, using insights from a book recently released by my friend and colleague Cherian Koshy.   As we pull out the donor packet with architectural renderings and details about the construction and renovations to show a potential capital campaign donor, it is vital that we don’t forget the role of empathy.  Beautiful drawings of the new building or renovation won’t spark giving.  As Cherian wrote, empathy is the bridge to giving.  A story of a beneficiary walking into that building to receive the services they desperately need. A story of a program staff having…

This is a "re-air," because during economic uncertainty it's important that the leader continues to communicate consistently during this year-end giving season. "...If you don’t know what harbour you sail for, no wind is favourable. Because we live by chance, chance necessarily has great power over our lives..." In our series on uncertainty during small town capital campaigns, This week, I’m reading from Seneca’s Letter 71, first published in 65 AD. Reflection questions: How trusted is the Executive Director or CEO among your donors and the community? Is the vision for the capital campaign being communicated clearly, consistently, and with courage amidst uncertainties? Reflection on the quote: Continuing with the theme of economic or societal uncertainty during a small town capital campaign, I’ve been reflecting on the role of the Executive Director or CEO.  While the trust of Board and the Campaign Chair matters, it’s the Executive Director that matters most in terms of the success of a capital campaign.  When an Executive Director is trusted in the community, the community is more open to hearing the vision. Then the vision must be communicated clearly, consistently, and with courage.  The community has to know which harbor the nonprofit is directing the community…

This is a "re-air," since economic uncertainty continues this year-end giving season. "...for the growing good of the world is partly dependent on unhistoric acts; and that things are not so ill with you and me as they might have been, is half owing to the number who lived faithfully a hidden life, and rest in unvisited tombs..." This week, I am reflecting a quote from George Eliot’s Middlemarch, published in 1871 to ask the question, "will donor give during uncertainty?" Reflection Questions When was the last time you did a temperature check with your donors? Asked them how they are feeling in the uncertainty?  Asked them how they are keeping the darkness at bay? And, just listen. Then consider, will your vision inspire donors to give to a capital campaign? Reflection for Capital Campaigns One common question I receive is “is this the right time for a campaign because of … the fill-in-the-blank economic or societal uncertainty?”  Will donors give? During uncertain times, the ordinary people who are our donors often feel overwhelmed.  When there is increased division, enmity, and strife, it’s easy to feel powerless and to focus inward. We begin to feel as though nothing will change and, for…

"...And expanding one's horizons in such ways, being exposed to new information and new possibilities in life, tends to enhance human well-being..." This week, I’m reading a quote from The Paradox of Generosity by Christian Smith and Hilary Davidson. 2014 edition. Reflection questions: What unique stories can your program staff share about the necessity of the capital campaign? How can you best include their stories in the campaign? Reflections on quote: At the Nonprofit Storytelling Conference earlier this fall, I had the opportunity to meet Clay Buck, a consultant who has done significant work in helping organizations with more abstract missions connect donors to that work.  One of his key insights is the importance of bringing the stories of program staff to donors. For all types of missions, the stories of program staff have a role in capital campaigns, especially in small towns. Capital campaign donors are used to meeting with the Executive Directors, CEOs, Board chairs, and Campaign chairs.  Donors capable of making major gifts expect to see the organizational vision, building renderings, case statements, and beneficiary stories. Yet, when we consider the research into generosity, we see that donors want to expand their horizons.  That’s where the stories of program…