"...Life is so generous a giver, but we, judging its gifts by the covering,Cast them away as ugly, or heavy, or hard." This week, I’m reading a poem written by Greville MacDonald to his father George MacDonald in 1930. Reflection question: Who on your list of donors who have already given can you call this week to hold onto joy in the midst of your stress? Reflection on the quote: Capital campaigns are full of some many moments that can be also hard and taxing on the staff, volunteers and the organizations.  In this series, we will look at ways to manage the stress. It is easy to become overcome by the enormity of the capital campaign goal and the number of donors who need to be cultivated and asked.  When we are overwhelmed by the enormity of the goal and the number of donors who need to be cultivated and asked, this is when we must take the joy within our reach. One of the most beautiful ways to take hold of that joy is through stewardship of the donors who have already given.  Rather than seeing stewardship as one more task in the campaign, instead it can be a way…

“Giving brings happiness in every state of its expression.  We experience joy in forming the intention to be generous; we experience joy in the actual act of giving something; and we experience joy in remembering the fact that we have given.” This week, I’m reading 3 quotes from the Buddha. Reflection question: How might your follow-up conversations change if you viewed them as helping donors complete their joy cycle rather than simply maintaining relationships throughout the campaign? Reflection on quotes: Today is our final episode in our series on authentic giving and avoiding transactional approaches. We’ve discussed the difference between transactions and authentic giving, donors demanding transactional approaches, and the roots of loneliness and guilt in transactional donations.  Finally, when we give authentic giving opportunities, the donor experiences joy throughout the generosity cycle during a capital campaign.  The writers from centuries ago understood things about human nature—about giving, receiving, and gratitude—that we're just now proving with brain scans and research studies. There's something beautiful about discovering that ancient wisdom and modern science keep arriving at the same truths. As a reminder, you can go back to the series on neuroscience and giving to hear about the science.  These quotes show something we…

"...Always be on the lookout for ways to turn a problem into an opportunity for success. Always be on the lookout for ways to nurture your dream...” This week, I am reading a quote from Chinese philosopher Lao Tzu and a quote from A Theory of Guilt Appeals: A Review Showing the Importance of Investigating Cognitive Processes as Mediators between Emotion and Behavior, by Graton and Mailliez, published in 2019. Reflection question: With what are you watering the messages to donors? With guilt? Or, authentic giving? Reflection on quote: Today is our fourth episode in our series on authentic giving and avoiding transactional approaches.  We’ve discussed different approaches, donor demanding transactional approaches, and the root of loneliness in transactional donations.  Another root for transactional approaches is guilt.  Capital campaign donors can be guilted into a donation either by the campaign messages or through the donor’s inner values.  What happens when a campaign rely too heavily on guilt?  As we are building our case for support for the capital campaign, we are making intentional choices in the framing message and the images we use.  We can choose overtly guilt inducing messages and images to pressure donors to give; such as crying clients or a…

"...Fund-raising must always aim to create new, lasting relationships...." This week, I’m reading a quote from The Spirituality of Fundraising by Henri Nouwen, originally presented in 1992. Reflection questions: Which campaign donors do you need to offer communion, belonging, and friendship to this week? Thinking about the case for support, is it just an ask for a donation or is it also an offer for authentic giving and belonging? Reflection on quote: Last week, we discussed the scenario when the donor treats their donation as a transaction.  Often times, the root of transactional giving by donors is loneliness.  In an authentic giving approach, we offer donors a relationship and an opportunity to belong. Henri Nouwen spoke about this approach and his words have shifted the mindset of many working in capital campaigns across various mission types and not just faith-based organization. When donors approach us with a transactional gift, we offer an opportunity for friendship and belonging in return.  The real, person to person opportunity to belong and to make a difference.  Instead of seeing the conversation as a transaction, we invite donors to belong and seeing their money as a way to join with others to create a vision and life…

"...Generosity cannot be counterfeited, and fake generosity does not make us happier, healthier, and more purposeful in life..." This week, I’m reading a quote from The Paradox of Generosity by Christian Smith and Hilary Davidson. 2014 edition. Reflection question:  Are any of our fundraising activities and messaging encouraging self-interested, fake generosity?  If so, how can we tweak them to reflect authentic generosity? Reflection on quote: Last week in our series on authentic giving, we discussed avoiding transactional approaches.  What happens if the donor wants to treat the donation as a transaction during a capital campaign?  And, if we encourage these donors to be generous for their self-serving reasons, will they reap the benefits of generosity? Capital campaigns can bring the joy of seeing donors become more kind, more amenable, more generous the more they give. And, yet, we may also encounter donors who become more demanding, more angry, more sour the more they give.  These are donors who are, as the authors said, going through the motions of generosity simply in order to reap the desired rewards.  If we tie giving to self-interested rewards, then we are more likely to encourage fake generosity and attract other donors like them.   To purchase this…

“When conventional economic and marketing assumptions shape and undergird the work of charitable fundraising, .... potential donors will often be approached with the expectation that they will be more interested in having their names in the program or on a plaque or in receiving a premium or a tax break than in giving to help others "out of the goodness of their hearts." This week, I am reading a quote from Growing Givers’ Hearts: Treating Fundraising as Ministry by Thomas Jeavons and Rebekah Burch Basinger, published in 2000. Reflection questions: How are we approaching donors with a mindset of authentic giving that acknowledges the world-changing and life-giving power residing the donors’ hearts and souls? Reflection on quote: We are starting a short series on authentic giving.  Due to the nature of capital campaigns, it is easy to fall into the trap of asking for a transactional donation because of various common features of a campaign, such methods to give to save on taxes documents and naming rights; that is, give this donation and you can name this part of the building. Let’s start this series about authentic giving in looking at our approach. Several years ago, I learned this principle through a…